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New Success Marketing: The On Call Marketing Department!

Bill LetterioMarketing isn’t static or simply being clever with graphics and copy: It’s an activity, it’s motion, it’s a system, all working together to increase the bottom line. Marketing is the leverage demanded by your investments, relationships and strategic partners. Small Business Marketing is about going digital. Marketing is getting more from your digital partners like Google, Word Press, Constant Contact and Palo Alto Software to name a few.

The sheer number of marketing decisions consume time and money like never before. The endless combinations of promotional tactics and choices can paralyse businesses owners or frustrate them into doing the same-old-thing or the shot-in-the-dark-new-thing even when common sense demands a new and thoughtful plan.

Over the past 25 years I have been developing, building and advocating an approach to marketing that is flexible enough to capture the current and future realities while equipping small and medium businesses with the New Success Toolkit.

“Like a series of small machines, gears and levers, my systematic approach to marketing works with your strengths to organize your options and opportunities.  You save money by avoiding marketing mistakes and inefficiencies, you make money with renewed sales, and you build a competitive advantage that works for you even when you are not looking.”

I am an expert at identifying strategy and matching it to a marketing system of profitable tactics. I developed that skill as a Fortune 100 new business development and marketing manager. Now over a decade later I continue to refine my approach as a  marketing professor and entrepreneur mentoring and coaching those who need real help and not just a sales pitch.

I am passionate about marketing success and selective about who I help. My fees reflect my desire to keep my firm small, personal and flexible. I only charge about half what you would pay your most junior employee for one of my typical engagements.  A modest investment for major returns Working together may be the best decision you will make this year…. if not ever!

Interested?  Then let’s talk.


Are you overwhelmed  or do you believe that you could make better marketing choices freeing up your time and money? Your Next Steps

  • Register to receive my email newsletter, it’s always free.

  • Contact me and I will set an appointment and we can walk through a mini-marketing audit of your firm. Once I know more about your situation we can decide if my services can help. Regardless at the end of the audit you will have a better idea of where your marketings stands and the directions should be looking to for future growth.

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